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Seesmic: One Place to Manage Your Social Media Marketing (A Review)
Most companies and brands these days have started to realize that they can’t just keep playing the same old advertising and marketing game. They have to adapt to the emerging social media landscape in...
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Tweetdeck: A Social Media Marketer’s Dream Desktop App (A Review)
Social media is the next big frontier for marketers. It’s a gigantic space with billions of members worldwide that self-identify by profession, age, location, relationship status, tastes in music,...
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The Importance of LinkedIn to your Social Media Marketing Strategy
LinkedIn is a resume-based website for business professionals looking to network—or is it?read more
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Social Media Sites, Strategies & Tools for Non-Profits
Social networking sites have given non-profits an incredible portfolio of free tools to use to boost their public image, garner new volunteers, and raise money. Did I mention they’re free?read more
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Single Sign-On: Determining a Single Sign-On Solution for Your Website
Supply and demand! The Internet’s proven to be a social juggernaut in the past few years, with countless places for users to discuss and share ideas. An emerging business dilemma is that there are so...
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Pros and Cons of Social Media Dashboards Threadsy, HootSuite, & MediaFunnel
Using a dashboard in your social media strategy is like bringing a Lamborghini to a street race—possibly overkill but guaranteed to put you ahead of the pack.read more
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Social Commerce: It's Not Just About Twitter and Facebook
Do you eat, breathe, and sleep SocialTechnologyReview? Have you learned everything there is to know about Facebook and Twitter? Are you satisfied you’ve done everything you can possibly do to better...
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The Impact of Your Social Media Blueprint on Consumer Behavior
Although Robert Frost found that taking the road less traveled made all the difference, your social media marketing campaign should help everybody find that same road and it should lead directly to...
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LinkedIn: Tips on Leveraging LinkedIn for Social Commerce
LinkedIn has long been known as the place to network and find a job. In the past few years it has broken that mold and turned into a community of top professionals looking to share insights and build...
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Social Sign-on: Questions to Ask Before Enabling Social Sign-on for Your Web...
Social sign-on is an authentication method available on many websites where a person uses their social networking account login credentials as identification to "sign on" to other web sites. In...
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No Pre-Packaged Social Web Here: LavaRow Interview
Remember the days when businesses paid a tidy sum for an ad and let the marketing guru’s do their magic while they sat back and tended to other matters? While traditional advertising of this sort is...
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15 Must Do Things on LinkedIn
With over 100+ million users, LinkedIn is the network of choice for professionals from all verticals to connect and discover opportunities. But if you’ve been using it as a dumping ground for your CV...
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